Used to provide a brief description of a Web page, the Description meta tag should clearly describe the purpose of the page, for both the user and the search engines.
i.The importance of the Description tag as an element of the ranking algorithm has decreased significantly over recent years, but some search engines may still support this tag.
ii.The search engines will often display the Description along with the Title in the SERPS (search engine results pages).
The maximum length of a displayed description varies between search engines, so wherever possible, try to place your most important keywords early in your Description tag, in case the search engine truncates the results.
Keep your Description between 50 and 149 characters, including spaces, whenever possible. Google will display 154 characters, but other search engines display less. Longer descriptions are of little value, as most search engines place little to no importance on this tag.
In extreme circumstances, the Description can be as long as 200 characters (including spaces), but understand that there is a high probability of truncation. As is the case with the Title, the use of irrelevant words can trigger the search engines’ spam filters. Avoid adding text that is not found within the visible text of the page.
Description Meta tags are not intended for the search engines, they exist for human users. Therefore, the text should be written to attract the user and convert them to a buyer, achieving the best ROI for your SEO efforts.
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SEO On-Page Optimization
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