The Title tag is used to define the title of a web page, with the Title tag placed between the <head> and </head> tags in the html of the page. Search engines will recognize the Title tag as the title of the page. Each page should have its own distinct Title tag.
Fundamentals:
i.The Title will be displayed within the browser at the top of the browser window or tab.
ii.When a user searches for a specific word or phrase, Google will return a link to the website, and the Title tag will be displayed as the anchor text for the website link.
iii.The text in the Title tag is one of the most important relevancy factors influencing search engine ranking algorithms.
iv.Using your most important keywords or keyphrases in the Title tag will have a dramatic effect upon your page’s ranking for those keywords.
Note: It is recommended that you keep your Title short, preferably between 10 and 64 characters, 70, at most. Over 70 will not contribute any weight as part of the document.
Use of irrelevant words (not found on the page) in your Title will dilute the impact on your targeted keywords. Use of irrelevant words can also trigger the spam filters of the search engines. Place your most targeted keyword phrases as early as possible in the Title. Try to minimize the use of stop words, such as a, an, of, on, etc., as they consume character count and offer no value.
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SEO On-Page Optimization
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